PR Campaign Analysis

This is a Public Relations Campaign analysis I undertook for Virgin's Pride Flight campaign in 2019. This was part of my Public Relations module during second year at University.

The set task was to choose a recent, existing PR Campaign and analyse its effectiveness using credible academic theory.

You can take a look at the finished PDF analysis below.

PR 2 'Virgin Pride Flight'.pdf

Download PDF • 501KB

I was very pleased how the finished analysis turned out as I felt that my writing ability and skills had massively increased throughout my second year at University. This piece of work achieved the grade of 78 which is a high first!